Identity is a finalist at the FMBE awards for the first collaboration with Siemens at Goodwood Festival of Speed 2019.

Siemens had a significant presence at the festival and partnered with tier-one supplier, Identity, to deliver on its objectives.

A fully functioning hydrogen fuel cell, a stand in the Future Lab and an electric vehicle in the First Glance Paddock ensured Siemens was a visible and engaging brand throughout the whole of FoS.

Siemens at the Festival of Speed

The results were so impactful, they’ve earned Identity and Siemens finalist status within the FMBE awards under the most effective stand category.

Director of Experiential at Identity, Toby Havord said “the Siemens activations at the Festival of Speed this year were fantastic. Festivalgoers were thoroughly engaged and each element was delivered to such a high standard, it was a really enjoyable project.”

The FMBE awards ceremony is hosted on 26th September 2019 and results will be announced shortly after.

For more information about the project, view the Siemens case study here.