Siemens at the Goodwood Festival of Speed, 2019

Siemens is an organisation synonymous with innovation and for the Goodwood Festival of Speed partnered with Identity to deliver multiple activations.

The most unique of the Siemens activations was the hydrogen powered fuel cell – a totally off-the-grid and sustainable power source, a first for the event. Energy generated by the fuel cell would charge and power the electric vehicles in the First Glance paddock.

Stringent regulations meant the fuel cell required measures in place to ensure public health and safety, such as fire-retardant cladding and suitable exclusion zones.

Educational graphics – designed and produced by Identity – were affixed to the hoardings providing festivalgoers with insight into the sustainable energy generation process. Charging barrels were also designed to power electronic devices such as mobile phones – again, all powered by the fuel cell.

A truly unique and purposeful activation, the fuel cell attracted media coverage from Sky News and the Duke of Richmond paid homage by drinking a cup of tea made from pure H2O generated by the cell.


ClientSiemensEventFestival of Speed, 2019IndustryIndustrial ManufacturingLocationGoodwood House, West Sussex