Sportradar (Betradar) at ICE London, 2019

Continuing on from 2018’s successful exhibition at ICE London, Betradar and Identity partnered again to deliver an even more ground-breaking stand at ICE London 2019. Betradar’s presence at the 2018 show was sizeable but 2019 saw the stand and their respective footprint grow significantly, largely to help accommodate the vast number of pre-arranged meetings. The 2019 stand spanned two floors which occupied a huge 675msq of total space and featured 147 chairs, 24 demo stations, 21 meeting tables and 6 private meeting zones, all of which helped to ensure the event was a success.

Throughout the show, a record number of delegates and attendees engaged with the Betradar stand with each conversation increasing the return on investment. The second-floor seating areas were in constant use and provided the perfect setting to discuss business matters and facilitate relationships while the unobstructed views of the South Hall proved a particular highlight. In addition, integrated refreshments bars on both floors and a luxury deep pile carpet ensured ICE attendees were happy and comfortable.

Lastly, the stand was fully constructed and show-ready within six days which is a hugely impressive turnaround time given its considerable size.

ClientSportradarEventICE London, 2019IndustrySports BettingLocationExCeL, London