Sportradar (Betradar) at ICE London, 2020

Sportradar partnered with Identity to deliver the Betradar stand at ICE London for the third year in succession.

Maximising sustainability and minimising the environmental impact were priorities throughout, consequently many of the structural fixtures and fittings were reused from the build in 2019, while facilitating the significant advancements made to the design.

Multiple private meeting rooms were installed on the second floor, all benefiting from sound-proofing and full table-to-TV integrated connectivity. A putting green was installed on the second floor and accessible through the CEO’s private office. This provided an engaging and relevant activation overlooking the rest of the exhibition hall.

Adorning the walls of the ground floor were a variety of jerseys and sports memorabilia, all of which are partnered with Betradar. Cutting-edge terminals provided access to interactive demos of the various Betradar products and services.

The stand featured two refreshment bars, one on each floor, which helped keep all of Betradar’s valued guests hydrated and relaxed.

The entirety of the stand was designed and built by Identity and fully show-ready within 5 days.


ClientSportradarEventICE London, 2020IndustrySports BettingLocationExCeL, London