NSoft at ICE London, 2019

NSoft, a leading supplier of software solutions within sports betting wanted to showcase their brand alongside an exciting product portfolio at the biggest annual event in the iGaming calendar, ICE London.

Identity were tasked with designing and building a stand which encapsulates the brand and its forward-thinking ethos, while demonstrating the NSoft product portfolio in an attractive and engaging way. The resulting stand design featured a space/futuristic theme designed to highlight NSoft were on an exciting journey and the use of state-of-the-art technology is inherent in their DNA. Other design features included a refreshments bar to facilitate engagement with delegates, several meeting areas, ample storage space for on-site colleagues and a clever integration of an AI recognition system, part of NSoft’s product and service portfolio.

During the event, NSoft were able to host and engage with close to 2000 delegates per day, a dramatic increase from the approximate 400 per day during the previous year.


ClientNSoftEventICE London, 2019IndustrySports BettingLocationExCeL, London