NSoft at ICE London, 2020

NSoft chose Identity to deliver its exhibition stand at ICE London, the biggest event in the iGaming calendar, for the second year in a row.

Identity designed and built a stand which creatively encapsulates the brand and its forward-thinking ethos, while demonstrating the NSoft product portfolio in an attractive and engaging way.

The design was centred around a theme inspired by the future and space travel to highlight the NSoft brand was on an exciting journey and state-of-the-art technology is in its DNA.

Other features included a brand new product demonstration kiosk, a refreshments bar to facilitate engagement with delegates, several meeting areas, ample storage space for on-site colleagues and a clever integration of an AI recognition system, a key offering within the NSoft product and service portfolio.

During the event, the NSoft team was able to host and engage with close to 2000 delegates per day.

ClientNSoftEventICE London, 2020IndustrySports BettingLocationExCeL, London