Highways England at Highways UK, 2019

Identity worked with Highways England to deliver its stand at Highways UK – the flagship event for those involved with UK’s road networks.

Occupying a total 120m2 area, the stand featured a cutting-edge circular design and hosted multiple engagement points complete with digital material.

The circular banner acted as a beacon in the midst of a busy exhbition hall, allowing both delegates and on-site staff to find Highways England easily.

Educational and branded graphics radiated a strong sense of authority and trust, while the multiple seating options and open plan layout ensured delegates felt included and benefitted from seamless engagement.

The event saw over 6,000 delegates arrive over the two days with several complimenting the Highways England stand for its unique and refreshing appearance.

ClientHighways EnglandEventHighways UK, 2019IndustryRoad NetworkLocationNEC, Birmingham