Global Brands Group at Brand Licensing Europe, 2019

Global Brands Group partnered with Identity to deliver it’s 35m2 stand for the Brand Licensing Europe event held at the ExCeL in London.

Bright colours, recognisable characters and the corporate logo were used throughout to provide a sense of fun with a strong identity and an undercurrent of resounding professionalism.

Two digital displays were wall mounted and played engaging and recognisable content while the seating areas ensured meetings and introductions could be conducted comfortably on-site.

An out-of-view store room was incorporated which provided on-site colleagues with a safe location to keep their belongings alongside various marketing collateral and promotional merchandise.

ClientGlobal Brands GroupEventBrand Licensing Europe, 2019IndustryLicensingLocationExCeL, London