Digitain at ICE London, 2019

Digitain originally exhibited at ICE in 2016 with the 2019 show marking their third consecutive appearance at the event. During the three years since, Digitain’s presence at ICE has grown considerably with their 2019 stand being six times larger than last year and their most impressive to date.

Identity collaborated with Digitain’s chosen architects throughout the project to deliver their vision and the results were truly unique. A futuristic and tech-themed stand drew the eye and provided the record number of delegates and Digitain colleagues with a mix of comfort and style to forge new and enhance existing relationships.

The 372msq stand featured 21 meeting tables, over 2km of LED lighting and a dynamically customised LED backwall.

ClientDigitainEventICE London, 2019IndustrySports BettingLocationExCeL, London