Amazon Fashion

Opening on Baker Street in Central London from 23-27 October, the first ever UK Amazon Fashion Pop-up Shop showcased a different selection of men’s and women’s fashion and top brands every other day. Each day focused on a different theme, which included Autumn/Winter wardrobe, Fitness and Well-being and Denim and Streetwear. Identity worked with agency RPM to produce striking window, floor and wall graphics over this event, such as a white photography screen on the fashion days for customers to pose against, a living plant wall for the health and wellbeing days, and a padded leather wall and illuminated Amazon sign for the sound and streetwear days. The event offered different and exciting experiences for customers such as Pepe Jeans denim customisation, yoga sessions with Ella Mills, founder of Deliciously Ella, and live acoustic sets from leading British artists. The event was widely covered by the media and was deemed a great success for Amazon Fashion.


ClientAmazon and RPM (Agency)EventAmazon Fashion Pop-Up LiveIndustryRetailLocationLondon, UK