Identity welcomes the rescue package announced by the UK Government for the arts sector and we await clarification about what this means for live events.

The events sector urgently needs government support to survive the COVID-19 crisis. Without major immediate support from government, the entire supply chain is at risk of collapse. Live events around the world and across the entire landscape of exhibitions and trade shows, conferences, major festivals, landmark theatres, to grassroots venues and other business events, have been devastated by COVID-19.

We are lighting up Identity House in red tonight to show our support for freelancers, suppliers, venues and event agencies. Together, we are standing by and ready to restart live events.

Red Alert is a campaign to raise public and media awareness in support of the live events sector which employs circa 1,000,000 highly skilled people in the UK, all of whom have had no work for the past four months with little likelihood of restarting until Spring 2021. The sector includes a huge supply chain of companies ranging from event production, audio, lighting, video, logistics, planning, transportation and some of the world’s leading technology manufacturers. The campaign’s aim is to have financial support extended for the people and companies in this sector until they can return to work.

Be part of the collective efforts to get the industry’s voice heard calling for sustained, immediate financial support.

Thank you to TSL Lighting and LM Productions for helping us make this happen.