Today’s delegate expects a lot more, and if they’ve taken the time to connect with your brand at a show or...

This year, Identity formed its very own charity committee, who plan fun and exciting ways of raising funds and awareness...

Identity are partnering with global media platform The Drum this year, which includes sponsoring four of their main...

In our position as integrated events partner, Identity attended all three days of Licensing Expo this year and worked...

Identity was a proud sponsor of The 2018 Drum Marketing Awards, which took place at the Park Plaza Hotel in London on...

Due to our successes, since the beginning of the 2018 Identity has appointed new key team members to lead our Business...

Identity are proud to be in partnership with global media platform and the leading marketing website in Europe, The Drum...

BrightonSEO is a staple event in Identity’s calendar, which we have attended now for several years. The day is full to...

Brands are increasingly utilising external activity and stunts in a bid to build a stronger bond with consumers through...

Experiential marketing is highly effective for raising brand awareness through the implementation of a fun, educational...

Identity, an award-winning leading global supplier of live events, conferences and brand activations, today announces a...

In February, Identity appointed Toby Havord as our new Experiential Account Director, heading up the experiential...

Identity returned to Confex this year with a bespoke exhibition stand in a prime location for the high footfall. With...

Marketing Week Live is a significant date in the calendar, full of top industry professionals discussing and sharing...

Our team of designers have years of experience in exhibition stand design and, from brief to stand build, can deliver a...

From concept to creation, Identity’s talented team of exhibition stand designers will transform your brief into a...

In our position as an integrated events partner, Identity attended all three days of ICE this year and worked with two...

Identity are excited to be returning to International Confex on 28th February – 1st March 2018, at Olympia London....

Successfully delivering an event takes thorough preparation and planning. At first this can seem overwhelming, but...

What can events professionals expect over the next 12 months? Here are 15 eye-opening statistics, trends and data...

Every year at our Christmas party, the Identity directors hand deliver special recognition to the members of our team...

Out of Home (OOH) is defined as advertising that reaches people outside of their homes in public places. This...

As 2017 draws to a close, its time to wrap up this busy year and plan for the next one ahead. Many people set themselves...

On Friday 15th December 2017, Identity took part in Christmas Jumper Day to raise money for local charity, St...

The world of live events continues to evolve at a healthy pace, with brands keen to adopt the latest trends in...

Identity was a proud sponsor of The 2017 Drum UK Event Awards, which took place at the Marriott Hotel in London on...

Recently, Identity’s Commercial Services Director Rob Gietzen was awarded a certificate for the Site Management Safety...

For the second consecutive year Identity was a proud sponsor of the Business Women Excellence Awards (Sussex Edition),...

Identity took great pleasure in sponsoring the 2017 Event Awards, which took place at the legendary Eventim Apollo,...

On Friday 17th November, the Sussex Economic Forum debuted its first conference at the Brighton Hilton Metropole Hotel....

Identity are proud to be a main sponsor at the Business Women Excellence Awards for a second year in a row. The evening...

With Christmas fast approaching, do you know an event professional who is hard to buy for? (Perhaps it’s you.)...

At Christmas time, brands are often drawn to advertising through the mediums of television, digital and radio, and...

With almost every visitor carrying a smartphone, it’s never been easier for people to engage and involve themselves...

Identity are proud to be a main sponsor of The 2017 Drum UK Event Awards, which will be held at the Marriott Hotel in...

Identity are proud to be a main sponsor at the 2017 Sussex Economic Forum. The two-day event will take place at Brighton...

Identity are proud to be a main sponsor of the 2017 Event Awards. The evening will be held at the legendary Eventim...

On Friday 20th October, Identity took part in Breast Cancer Now’s #WearitPink Day to raise money for breast cancer...

Great communication in client relationships is an important aspect of your career to establish early on. It’s key at...

On Friday 6th October 2017, Identity delivered its third annual conference at their newly-expanded headquarters at...

The term augmented reality or AR has been used around various business sectors, including events, for the past couple of...

Creativity forms the backbone of everything we do at Identity - inventing creative solutions to even the most random of...

BrightonSEO is a staple event in our calendars every year at Identity. BrightonSEO is jam-packed full of interesting...

The role of an Account Manager can be varied to say the least. No two clients are the same and they all have different...

As social media increasingly makes an impact in our everyday lives, the use of hashtags (#) plays a vital part in the...

On 25th August 2017, Identity held their annual Summer BBQ party at Eastbourne’s Saffrons Sports Grounds. The very hot...

At Identity, customer service is at the heart of everything we do. Our Account Management team play a key role when it...

Defined as the process of learning through experience, experiential campaigns can take shape in many different ways....

Thanks to the popularity of the iPhone, many of us have had Apple’s personal assistant Siri in our pockets for a good...

You Raise Me Up is a charity close to many people’s hearts in the local area. Based in Polegate, they provide much...

Social Media has revolutionised businesses across all sectors, and the world of events is no exception. Studies have...

Whether you’re attending a large, professionally-organised show, or a small local event, careful planning and training...

Expanding your business abroad is one of the most challenging, yet rewarding efforts a business owner may ever do. It...

Following on from the success of our first digital evening in January, Identity held its second digital event on Friday...

In our current overcrowded market, it is becoming increasingly challenging to fight for individual’s attention,...

Conferences are an effective way to establish and build your company’s presence. By hosting a well-attended and...

Snapchat is one of the fastest growing social platforms in the digital world, with over 166 million active daily users. ...

For any business or brand, recognising the influence of a pantone is essential to understanding what you’re attempting...

Experiential marketing can be simply defined as learning through experience. It is a powerful marketing tool which...

Facebook is the world’s leading social network with 1.86 billion people now using the platform, which is a 17 percent...

Video content has become a huge marketing trend over the last few years. Although YouTube remains the biggest video...

Towards the end of 2016, Identity began a £250,000 expansion on their offices in Pevensey and Westham, East Sussex....

Internal conferences are an essential part of any business. They can positively maintain an active and thriving...

For the second year in a row, Identity returned to International Confex - the leading event for national and...

Exhibitions often require time and money to see an effective return. So how can you maximise your ROI and justify...

Taking part in this year’s The Eventice was a great experience. Myself, Operations Director Paul Fitzpatrick and...

Exhibitions can be a fantastic way of generating new leads and gaining exposure for your business. After you have spent...

This year, Identity returned to International Confex which took place at Olympia, London over the space of two days....

Founded by Liz Sinclair, Director of esp recruitment, The Eventice has been running since 2011 in London and has since...

From premises based in Abu Dhabi, Identity will be working across the GCC to further their existing client and supply...

Exhibitions are a fantastic way to attract potential clients to your business and create an impact on your target...

Identity held its first Digital Marketing Event on Thursday 26th January at The View Hotel, Eastbourne.

2016 saw the rise of virtual reality, live streaming and more integrated communications within the events space. Now...

Identity Group has been chosen to support the 2017 Eventice. This is an opportunity for a UK graduate to start a career...

Running a successful business is reliant on many different factors one being business partnerships. Any business of a...

In this article, Identity shares its thoughts on what 2017 will hold in store for the exhibition industry. There isn’t...

What should businesses expect from digital marketing in 2017? Brands that embrace mobile first will dominate, as will...

Rebranding can understandably feel like a very daunting task to any business, particularly if elements such as your...

LinkedIn has 450 million users worldwide, with 20 million people actively using the platform in the United Kingdom....

It’s easy to lose focus when times get hectic. Identity are always looking towards progression be it with our client...

If you are a regular visitor to exhibition halls during live show periods it can sometimes be a relatively monotonous...

Identity is an extremely fast-paced business with rarely a moment’s peace – which is exactly how we prefer it. This...

Content marketing is a strategic marketing approach that is focused on the creation and distribution of relevant,...

Digital marketing has revolutionised almost every type of business in almost every sector, and the world of events is no...

Work life balance is absolutely essential in order to lead a fulfilled and happy life. However, it can often be...

The very event you attend to your exhibition stand design will all play a part in targeting your key audience.

Every year, Identity works on hundreds of exhibition stands with each of them producing individual challenges. However,...

There isn’t one particular way to be a good leader but there are some great approaches to help you become one. Being a...

Meet the newest and youngest member of our Project's team. Our Project Managers are responsible for the day to day...

Every managing director, business owner and head of department has a story behind how they got to where they are today....

Identity have built exhibition stands for Bauder for the past three years. Their 2016 event stage was the biggest and...

Online, real-time streaming can be a great way of marketing any event. By live streaming your event or parts of your...

Teamwork is essential to success and growth. As much as some people like to think they can do it all on their own, the...

Virtual and augmented reality tech has catapulted ahead of what we once only dreamed was possible, and it’s happening...

Five handy tips to how you can use email to improve your follow-up process and sales conversion rates after an event.

Have you thought about how you can utilise social media and other digital platforms to enhance and promote your event?...

Managing an ever evolving business is a daily challenge. The word ‘perseverance’ is definitely one in which I have...

Identity specialises in the manufacture and implementation of corporate branding with over 30 years’ experience in the...

Social media? Nope. Facebook and Twitter are fantastic for raising awareness of your business, building an audience and...

Identity are delighted to announce the successful appointment of Nick Heath as their Creative Director.

With 165,000 visitors due to attend the RHS Chelsea Flower Show, this event provides a valuable chance for Thomas...

We are often approached by international companies that are exhibiting across Europe who enquire if there are benefits...

Part three on tips on using social media to build buzz during your exhibition from Shéa Bennett, Head of Digital...

If your stand looks like you’ve penny-pinched and thrown it together at the last minute, what does that say about how...

Experiential Marketing is an excellent way to get closer to the consumer, immersing them in a fun, engaging and...

Part two on tips on using social media to build buzz during your exhibition from Shéa Bennett, Head of Digital...

Mark Cavendish, Chris Hoy, Bradley Wiggins, Victoria Pendleton and other power houses of the cycling world have brought...

Part one on tips using social media to build buzz during your exhibition from Shéa Bennett, Head of Digital Marketing...

If you’re actively using Twitter to market your business, one very powerful way to grow your followers and drive...

If you are looking to make your marketing budget go further (and let’s face it, who isn’t?), at some point in the...

Win an exclusive Exhibitors Travel Pack when you meet with Identity at International Confex 2016. Grab your VIP Pass...

Studies have shown that as many as 75% of trade show leads are never contacted. To make sure that doesn’t happen,...

From video walls, to touch screen tables and social media photo booths, there’s plenty of ways to incorporate digital...

Looking to make a big impression but only have a small exhibition space? Check out our top tips for making the most of...

Social media meta tags are small snippets of HTML that you place on your website that tell platforms such as Facebook...

Exhibiting at a trade show has many benefits for your business. It gives you a great platform for meeting new customers,...

What can brands expect from digital marketing in 2016? While some platforms will go from strength-to-strength, others...

All the team at Identity got in the festive spirit on Christmas Jumper day on the 18th December to help raise funds for...

Social media now plays a key role in how people experience events of all sizes across every industry – before, during...

As the jingle bells started to become a little easier to hear as we counted down to Christmas, Identity wished to give a...

When it comes to email, most people you know probably fall into one of two groups.

Identity are excited to announce that Managing Director Michael Gietzen has been selected as one of the finalists for...

Facebook defines organic reach as how many people you can reach for free on Facebook by posting to your Page.

The Bexhill Carnival took place on a beautiful Saturday in July and working closely with the team at Hastings Direct,...

Identity were proud to host tInnovation Day at their newly refurbished and expanded premises Eastbourne. The summer of...

A stand designed and built by the team at Identity has won the highest recognition possible from the RHS at the Hampton...

In October 2003, GOSH were there for his daughter Madeleine when she was diagnosed with Wilms Tumour (Kidney Cancer)....

Every year, the Identity Team gather on the Seafront in Eastbourne and provide the runners with water and sweets to help...