Creative Strategy Director

Are you an experienced Creative Strategy Director looking for a new challenge within an award-winning events agency?

Salary:  £70,000- £75,000

The Creative Strategy Director will be responsible for the Strategic development of ideas across new business and pitches, projects in creative phases, and as a strategic guide to the production and execution of projects.

The successful candidate will work with the Creative Director and the Creative Technology Director by taking the lead on the practical application of creative strategic thought and development of works both to brief and in building new client relationships.

Job Description

Responsibilities include:

  • To lead the development of the strategic approach and creative concepts as a response to briefs and RFPs
  • Thoroughly interrogate the requirements within the brief from a strategic and messaging standpoint
  • Develop the narrative approach, strategic insights and concepts that will form the basis for the creative ideation and development
  • Evaluate and determine the most appropriate tone of voice in creative response to pitches; execute all copy requirements for the narrative and creative sections of pitches
  • Act as a safeguard for the strategic messaging throughout the pitch process and beyond, ensuring the integrity of all creative, events and development against the guiding principles, providing subsequent strategic guidance to rectify issues if this is not evident
  • Contribute to pitch presentations of the strategic narratives, frameworks, and concepts
  • Contribute to the approach, early discussions, and evaluation of potential new clients for Identity, based on the Creative and commercial objectives of desired growth in targeted commercial sectors
  • Demonstrate a deep understanding of client’s needs, their brand positioning and priorities
  • Through workshops, audits and research of clients and their competitors, determine the tone of voice and strategic direction that will provide the best creative direction of travel to create a unique project proposition for experiences and events
  • Write creative briefs and carry-out creative briefings with the creative project team. Once the project team are working provide ideation support and a safeguarding voice for the concepts and frameworks
  • Ensure that all creative outputs remain strategically on message and as effective as possible

About Us

Identity is a full-service live events agency with headquarters in East Sussex. Our team of over 100 talented people works with a number of global brands and government departments specialising in the design, project management and delivery of live events in the UK and internationally.

How To Apply

Please email your full CV and covering letter detailing your experience, salary expectations and suitability for the role to

Identity Group is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Disability Confident Commitment: We aim to ensure that no candidate or employee receives less favourable treatment on the grounds of gender, race, disability, sexual orientation, religion or belief, age, gender reassignment, marital or civil partnership status, pregnancy or maternity. We offer an interview to disabled candidates who meet the minimum criteria.

Please note all candidates must have the right to work in the UK for their application to be considered, this includes a British passport, relevant visa or settlement status.