On Friday 20th October, Identity took part in Breast Cancer Now’s #WearitPink Day to raise money for breast cancer research in the UK. As part of Breast Cancer Awareness Month, companies, schools and communities have got involved across the country, and Identity staff came to work dressed in pink and enjoyed fun activities throughout the day.

This included a delicious cake sale, with homemade treats including brownies, pink cupcakes and glittery cookies in return for donations. It’s safe to say they went down very well and tasted wonderful!

Throughout the week we had also been collecting money for the Identity raffle. There was lots of buzz around the prizes which were a one-hour personal training session and five-day pass at Crossfit Capacitas, a cut and blow dry voucher from Kumi and Sam hairdressers and four tickets to the Brighton Vs Bournemouth Premier League match at the AMEX Stadium. We thank everyone for their very kind donations.

At lunchtime we announced the lucky winners who were all very happy with their prizes.

We can announce that we raised nearly £200 pounds for this very worthy cause, smashing our total from last year! Thanks to everyone who got involved and we look forward to taking part in #WearItPink Day next year.