Identity have had an exciting year partnering with global media platform The Drum over 2018, which has included sponsoring four main awards ceremonies and The Drum’s Future of Marketing Conference. On 21st November we sponsored The Drum Out of Home Awards at the impressive Emirates Stadium in London.
Out of Home (OOH) continues to be one of the most effective forms of advertising. It is undoubtedly the most visual of all mediums, offering instant stand out and kudos for brands and despite the increase of online opportunities. The Drum Out of Home Awards celebrates the most creative, visual and effective OOH campaigns, which delivered impressive results over the past year.
The evening began with a drink reception and three-course meal, followed by fantastic entertainment from freestyle rapper and comedian Chris Turner.
Once the awards ceremony kicked off, Identity were proud to be sponsoring three categories on the night: Innovation, Spectacular and Experiential/Ambient, presented by Identity Head of Brand Experience Shéa Bennett.
Won by Pride in London, BMB, DOOH.COM, inLink UK, Landsec, Ocean Outdoor for Pride In London 2018.
Won by Havas Media, Adcity, PMG, Laundry Service, Crown & Owls, Iconoclast, Hogarth for Beats by Dre.
Experiential / Ambient
Won by Rapport UK, Grand Visual, MediaCom, The Promotion Factory, Sky Creative for Sky.
Click here to see the full list of winners and nominees.
We also brought along our custom-made giant deck chair to add a little extra fun to the celebrations, which provided great photo opportunities throughout the night, and included a competition for one lucky company to win a pair of custom deck chairs of their own. Stay posted to find out the winner!
We thoroughly enjoyed The Drum Out of Home Awards and were very proud to be sponsoring the event. Congratulations to all of the winners and nominees on their fantastic achievements from the past year. We look forward to sponsoring and celebrating again at The Drum Experience Awards on 4th December in London.
If you would like to find out more how Identity can help with your next live event, please call on 01323 469111 or email us at firstname.lastname@example.org today.