Throughout 2018, Identity are proud to be in partnership with The Drum, a global media platform and the biggest marketing website in Europe. The partnership includes sponsoring four of their key awards evenings across the year, as well as their Future of Marketing Conference.
This winter, we are sponsoring two prestigious events: The Drum Creative Out of Home Awards, on the 21st November at The Emirates Stadium in London, along with The Drum Experience Awards on 4th December at the Marriott Grosvenor Square Hotel in London.
These awards are fantastic to attend, bringing together the best in the industry and rewarding the successful and innovative work achieved over the past year. With a room full of the top agencies, brands and companies, they promise to be fun events for networking and celebrating.
Identity’s Managing Director Michael Gietzen is also proud to be a judge on this year’s panel for The Drum Experience Awards.
“As a leading supplier of live event solutions worldwide, Identity fully appreciates the importance of The Drum Experience Awards in recognising industry talent and what it means for brands, big or small, when they win one of these highly coveted accolades,” said Michael. “I’m very excited to be on the judging panel in 2018 and will be looking for the most creative, bold and innovative teams and project activations, that exceeded best practices and delivered a high return on investment, in all winning entries.”
On November 22nd Identity will also have significant involvement in The Future of Marketing Conference. The one-day summit will be exploring the connected online and offline world’s changing habits with the emergence of Cyberville. This is where places and spaces monitor and engage with the people living and working there, brands and marketers have never had as great an opportunity to know more about their customers.
This conference will discuss how these changes will affect consumers and businesses across various sectors and is a must attend for any marketer who wants to be on the front foot for the long term, gaining tangible actions to implement today.
As well as sponsoring the event, Identity’s Experiential Account Director Toby Havord is thrilled to be on the panel to discuss the Future of Out of Home and Experiential Marketing.
“It’s an exciting and interesting time within the events and experiential Industry,” says Toby. “The change over the last ten years has been remarkable in terms of consumer experience and their exposure to bigger and bolder brand activations. With a more demanding and savvier consumer, the industry is being challenged and I look forward to discussing this in detail at The Future of Marketing Conference.”
We are very much looking forward to what the second half of our partnership with The Drum brings. We wish all nominees the best of luck and are looking forward to meeting everybody at each of the events.