Identity’s Digital Team Goes From Strength To Strength With Appointment Of Phil Allen, Head of Digital Production
Phil Allen joins Identity as Head of Digital Production. Phil will oversee the digital offering of the Identity business from creative technical solutions and scoping through to production and delivery.
With 20 years of experience in digital, experiential, content production and brand strategy, Phil prides himself in being able to conceive and deliver experiences for brands that are relevant, engaging and surprising, always with an eye on new technologies and solutions to strengthen connections between brands, enterprises and their audiences.
“I am very excited to be joining Identity in this moment in their evolution,” said Phil. “With a huge wealth of talent already in place, developing the digital team and offering will build on the strong foundations of the business and accelerate Identity’s capabilities in innovation and digital engagement.”
Before joining Identity, the UK’s fastest-growing live events agency, Phil has previously worked for Jack Morton Worldwide and Imagination, with the privilege to deliver experiences and events for notable brands such as Rolls-Royce Motor Cars, Jaguar Land Rover, Sky, Intel and Facebook.
“With Phil coming onboard and leading Identity’s digital production offering, having someone with his experience and expertise underpins Identity’s class in this exciting space,” said Michael Gietzen, Managing Director at Identity. “Our world class digital department goes from strength to strength. I am delighted to welcome Phil to the team.”