Identity are proud to announce that we are sponsoring the 2018 Field Marketing Brand Experience (FMBE) Awards, which will take place on 11th October at the Troxy in London.

The FMBE Awards is a prestigious event which champions successful live event campaigns from the top brands and agencies over the past year, celebrating the best in field, retail and live experiential marketing. The night is an annual industry networking highlight, attracting the biggest names in the space.

Identity’s Commercial Director John Woollaston and Experiential Account Director Toby Havord are excited to be on the judging panel at this year’s event. “We are thrilled to be sponsoring and judging the 2018 FMBE Awards. Identity prides itself on being the best place to work in Sussex, working with major worldwide brands and we hold the position as an important attractor of talent in the events industry,” said John Woollaston. “We are looking forward to judging the entries and celebrating everyone’s achievements on the night.”

Identity are also proud to be sponsoring two categories on the night: the Product Launch or Relaunch Award and the Most Effective Stand or Display Unit Award.

“FMBE’s judging is unique in that we take weeks to complete it, bringing in clients and industry expert consultants across different days for it,” said FMBE Awards Director Frank Wainwright “We are delighted to have John and Toby on board to help with this process. Their experience in build quality, event logistics and brand immersive environments will add to thoughts and opinions from some of the biggest budget holders in FMBE on this year’s panel, such as Nike, Benefit Cosmetics, Tesco, Mast-Jägermeister, Molson Coors, Warburtons, Britvic and Panasonic.

FMBE Awards were the first to recognise the multiple skills in brand experience event marketing, launching in 2004, so John and Toby’s engagement adds to a 14-year legacy that has celebrated the landmark experiential campaigns both in the UK and globally.”

Best of luck to all nominees and we are excited to meet the attendees on the night.