Identity Announces Category Sponsors for The Drum Out of Home Awards and The Drum Experience Awards 2018
Throughout 2018, Identity are proud to be in partnership with The Drum, a global media platform and the leading marketing website in Europe. As part of this, we are the main sponsors for upcoming The Drum Out of Home Awards and The Drum Experience Awards.
The Drum Out Of Home Awards (Emirates Stadium, London, 21st November)
As Out of Home (OOH) continues to be one of the most effective forms of advertising, The Drum Out of Home Awards celebrates the most creative, visual and effective OOH campaigns, which delivered impressive results over the past year.
At the awards Identity are sponsoring the Innovation, Spectacular and Experiential/Ambient categories. The nominations for the Innovation category are:
- Ciceron for Warner Bros. Records
- DDB San Francisco for Energy Upgrade California
- Framestore for Samsung
- Havas Group Media, Exterion Media and Posterscope for Pernod Ricard – Beefeater Pink
- Kinetic WorldWide UK, Wavemaker and Lightvert for Marriott Hotels
- London Advertising for the Mandarin Oriental Hotel Group
- Pride in London, BMB, DOOH.com, inLink UK, Landsec and Ocean Outdoor for Pride In London
- Primesight for InLinks: Smart City Innovation in DOOH
- Talon Outdoor, OMD UK, Grand Visual, Exterion Media and BBH for Google
The nominees for the Spectacular Award are:
- Havas Media, Adcity, PMG, Laundry Service, Crown & Owls, Iconoclast and Hogarth for Beats by Dre
- Kinetic WorldWide UK, High Rise Murals, W1 Media Campaign for The Kraken Mural
- Kinetic WorldWide UK, Mindshare, Ambient and High Rise for Nike
- London Advertising for ‘Our Fans’ by Peter Blake
- NightLight Screens for Warner Bros Pictures / OMD
- Posterscope, Havas Media, Exterion Media and Impero for Pernod Ricard UK
The nominees for the Experiential/Ambient category include:
- EMC Outdoor for TravelSouthDakota.com
- Framestore for Samsung
- Grand Visual, TPF, Brothers & Sisters and Rapport for Sky Q
- Havas Group Media, Exterion Outdoor Media and Posterscope for Pernod Ricard – Beefeater Gin
- Movement Strategy and Under Armour Basketball for Under Armour Basketball
- Movement Strategy, Warner Bros. Consumer Products and Endless Events for Warner Bros. Consumer Products
The Drum Experience Awards (Marriott Grosvenor Square Hotel, London, 4th December)
Whether companies have staged a hugely successful annual event, launched a brand-new activation, or created a unique, never-to-be-repeated experience, The Drum Experience Awards (formerly known as The Drum UK Event Awards) is a night which demonstrates and celebrates agency and brands’ events that have exceeded objectives and show that they are some of the best in the industry. The Drum Experience Awards is set to be an evening full of the elite from the UK events and experiential industry coming together to commemorate the best live experiences from 2018.
Our Managing Director Michael Gietzen also joined the judging panel for the 2018 entrants of The Drum Experience Awards. Michael thoroughly enjoyed judging and looked for the most creative, bold and innovative teams and project activations, that exceeded best practices and delivered a high return on investment.
At the awards Identity are sponsoring the B2B Experiential Campaign/Event of the Year category, and nominees include:
- BrandFuel for Android – Google
- Event Concept for Intuit
- GES for Bell | Textron
- Jack Morton Worldwide for Toyota
- Pentland Creative for Ted Baker
- Rouge Events for Channel 4
- RYOT Studio UK and Swamp for RYOT Studio, part of Oath
- Synergy Global for Accenture
- Undercurrent for Samsung
“I’m extremely proud of our talented and diverse team at Identity, as well as our position as an incubator and attractor of talent in the events industry,” said Michael Gietzen, Managing Director at Identity. “We are thrilled to be a main sponsor of The Drum Out of Home Awards and The Drum Experience Awards this year, two major events which are set to be fantastic evenings rewarding the best in the industries for their successes in 2018.”
From all of us at Identity, we wish everyone the best of the luck with their nominations and look forward to meeting attendees on the night.
