This is an exceptionally rocky road and one that no one has travelled before.

Facing a huge stress test and an immediate disruption to ‘business as usual’ as public health concerns spiral, Identity has done what it does best – prepare, plan, adapt and innovate.

Identity is financially solid and in good shape so is well able to withstand this ‘stress test’. Nevertheless, fast and decisive adjustments during these rapidly changing circumstances are critical – and to this end, we have taken immediate decisions on what is under our control to safeguard our business. This includes taking care of and preparing for impacts upstream and downstream, as well as potential impacts within the organisation.

As creators of international live events we are masters of contingency planning. Our technology stacks and digital production offerings are cutting edge, led by a remarkable and growing digital team. We have already provided solutions to clients that have had to reconsider, reorganise or reinvent their planned live events through digital-first planning and expertise.

Adapting live experiences through creative technology and amplifying this through content engines is one way we have helped. We can look beyond the physical space and set up the live broadcast of planned events. For another client we have transformed a large international event to smaller regional events with appropriate restrictions and social distancing in place. Our clients and partners will be provided with our utmost support, experience and expertise to help continue achieving desired outcomes.

The only way to describe this situation is unprecedented. However, there is always a solution and we are fully confident that Identity will emerge from this a stronger business as part of a more unified industry.

Please don’t hesitate to get in touch if you have any questions or concerns.