How To Maximise ROI From Your Exhibition Stand
Exhibitions often require time and money to see an effective return. So how can you maximise your ROI and justify…
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Category Archive: Live Events
The 7 most effective ways to generate leads at your next exhibition
Exhibitions can be a fantastic way of generating new leads and gaining exposure for your business. After you have spent…
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Confex 2017
This year, Identity returned to International Confex which took place at Olympia, London over the space of two days. It’s…
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The 2017 Eventice Winner
Founded by Liz Sinclair, Director of esp recruitment, The Eventice has been running since 2011 in London and has since…
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Fresh Ideas On Generating Footfall To Your Stand At An Exhibition
Exhibitions are a fantastic way to attract potential clients to your business and create an impact on your target audience….
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The #EventProfs Guide To Digital Marketing In 2017
2016 saw the rise of virtual reality, live streaming and more integrated communications within the events space. Now it’s the…
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Identity’s Exhibition Industry Predictions For 2017
In this article, Identity shares its thoughts on what 2017 will hold in store for the exhibition industry. There isn’t…
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5 Reasons Why Digital Is Essential For Events Marketing
Digital marketing has revolutionised almost every type of business in almost every sector, and the world of events is no…
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How To Make An Impact On Your Target Audience At Events
There are many critical elements for an organisation to consider when deciding to produce any kind of event or exhibition…
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How To Fill Your Stand Cheaply And Effectively
Every year, Identity works on hundreds of exhibition stands with each of them producing individual challenges. However, over the many…
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Identity And Bauder At Ecobuild 2016
Identity have been creators of the Bauder stands at the Ecobuild exhibition for the past 2 years and were requested…
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Live Streaming: The Future Of Events Marketing
Online, real-time streaming can be a great way of marketing any event. By live streaming your event or parts of…
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Virtual Reality: A New WOW Factor For Experiential Marketing
Remember this frightening image of Arnold Schwarzenegger from 1990? Set in the year 2084, Total Recall was one of the first…
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How To Use Digital To Maximise Your Event
Have you thought about how you can utilise social media and other digital platforms to enhance and promote your event?…
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Thomas Sanderson Win 3 Star Tradestand Award
With 165,000 visitors expected, more than 500 exhibitors and approximately 11,000 glasses of champagne consumed, the 2016 RHS Chelsea Flower…
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