Janet Dodd, Director of Live Events

International Women’s Day – A chat with our Director of Live Events, Janet Dodd

To mark International Women’s Day (8th March), we’ve spent some time with...


International Confex – Post Show Review

International Confex has been and gone for 2019 but unlike last year (think...


Identity at Confex

Identity at International Confex 2019

Identity are excited to exhibit at the International Confex exhibition held at...


What Is The Future Of Out Of Home (OOH) & Digital Out Of Home (DOOH) Advertising?

Out of Home (OOH) is defined as advertising that reaches people outside of their...


What Is Augmented Reality and How is it Changing The Events Industry?

The term augmented reality or AR has been used around various business sectors,...


10 Amazing Experiential Campaigns

Defined as the process of learning through experience, experiential campaigns...


The Rise Of The Virtual Reality Landscape

In our current overcrowded market, it is becoming increasingly challenging to...


The Latest Technology Trends in Experiential Marketing

Experiential marketing can be simply defined as learning through experience. It...


Identity’s Exhibition Industry Predictions For 2017

In this article, Identity shares its thoughts on what 2017 will hold in store...


Gamifying Your Exhibit: Fun Experiential Marketing

If you are a regular visitor to exhibition halls during live show periods it can...