As a live events agency, the Identity team are usually busy tackling a creative brief or strategising an amazing activation. During the times when we have a rare moment to spare, we’re often planning our next charitable activity, all with a view to raising money for our chosen charities – Children with Cancer Fund and Raystede Animal Welfare Centre.

To help further our charitable drive we founded our charity committee in early 2018 and since then we’ve held regular fundraising activities. Here’s what we’ve been up to so far…

Eastbourne Half Marathon
£210 for Raystede Centre for Animal Welfare

Three Identity team members before the Eastbourne half marathon

Several members of the Identity team trained for and successfully completed the Eastbourne Half Marathon, even in the midst of Storm Freya. The conditions were far from ideal as rain and heavy crosswinds made an already daunting run that little bit more challenging.

Representatives from Identity could also be found manning the 8th mile water station, ensuring runners were kept hydrated and upbeat as the weather took its toll.

The marathon saw Identity raise money for Raystede while Sam even managed to complete the marathon with a personal best.

Weight Loss Challenge
£520 for Children with Cancer Fund

Back in 2015 colleagues from Identity participated in the first ever Weight Loss Challenge with a simple goal, to lose lbs while raising £££ for charity.

Four years later and the 2019 Weight Loss Challenge welcomed nearly 30 participants of which 5 were from Identity. The 2019 WLC produced some inspiring results as team Identity lost a combined total of 35kg (77lbs) with our Creative Director, Nick, losing nearly 12kg (26lbs) singlehandedly.

Gauntlet Games
£725 for Raystede Centre for Animal Welfare

The Identity team dressed up at the Gauntlet Games

Last year we took part in our first Gauntlet Games, an obstacle course which featured giant see-saws, belly slides and floating stepping stones. A total of 11 Identity colleagues took on the challenge and later ended up winning the award for best fancy dress! The team fully embraced the fairy-tale theme by dressing as characters from Alice in Wonderland while the oversized hats and novel costumes added to the already difficult course.

Identity received many generous donations during the run up to the games and raised a significant amount which was later commended at the Raystede Fundraiser Awards.

100 Mile South Downs MTB Challenge
£1286 for Children with Cancer Fund

Five members of the Identity team with their bikes in front of a backdrop of green land

With many passionate cyclists within the Identity team, it seemed only fitting to focus a fundraising activity around a cycling challenge. What better challenge than to take on the 100 Mile South Downs Way…

Each of our cyclists did a fantastic job by completing the challenge in just two days despite numerous flat tyres, injuries and extremely unforgiving inclines. At present, the MTB challenge has the illustrious honour of generating the largest donation amount for a single fundraising event at Identity.

Various raffles, cake sales, competitions and dress days…

The Identity team pose in the office wearing Christmas jumpers

In between the larger fundraising activities there’s usually a raffle, cake sale, competition, sweepstake or charitable dress day taking place within the Identity walls. These activities have included the Great Identity Bake Off, Guess the Baby Picture competition, Christmas and Easter raffles and much more. While these don’t typically generate the same level of donation as the larger activities, they’re incredibly important in helping us achieve our charitable goals.

Branding, design and banners

Two members of Identity hold up a sign saying children with cancer fund

Along with monetary donations we like to offer practical help to our charities. Identity have provided services in the form of branding, design and banner creation free of charge and at special rates for Children with Cancer Fund. In addition to the more tangible help and assistance we provide, members of the charity committee give up their time and volunteer at activities run by the charities themselves.

So far we’ve amassed an approximate £2,800 through fundraising for our chosen charities which we’re delighted with but we know we can always do more. Throughout the rest of 2019 and beyond we’ll be adding to our totals, so stay tuned for our future activities.