We are pioneers of human experience

The Identity story

Identity is a dynamic and energetic company with a core set of values that underpin all of our work. We know the best events are delivered in partnership and we listen to our clients carefully to really understand their objectives, working collaboratively at every step of the process. Watch Finding Identity: Pioneers of Human Experience, our behind the scenes story that explains our recent growth and the ambition of the company. Learn about our journey, our approach to how we repositioned our brand and the exciting future for our forward-thinking agency.

Global experience agency

Identity is a full service, creative production agency with over 20 years of proven pedigree in the delivery of major, high profile events in the UK and globally.

Our demonstrable track record means we understand the reach and impact a major event can have and our philosophy is to maximise these opportunities, creating truly memorable, dynamic and ground-breaking events that deliver tangible, positive outcomes, forming a benchmark for future events.

Trusted creative production and broadcast partner to the UK Government
The incumbent for many global brands in sport, technology, digital and blue economy sectors, and our work is seen globally
Successfully delivered some of the largest HMG led events in 2019 including the NATO Summit, where we combined production expertise with innovative broadcast technology to deliver an event broadcast globally
Created the Get Ready for Brexit Campaign, mobilising a team of over 1000 within two weeks of contract award
Sunday Times Fast Track 100 company, a C&IT top 50 agency and hold the Queens Award for International Trade

Pioneering human experience

Live events are evolving, forever and for the better. We embrace physical, virtual and hybrid, never forgetting that events are about creating human connections with each other and with brands, across channels and time. We place human understanding at the heart of every experience we create, bringing together multiple disciplines in order to maximise engagement and ROI. Welcome to the human experience era.

Event Experience

20+ years’ blue chip delivery
Full service design & build
Award winning production
Flawless service & execution

User Experience

Physical & digital interface
Data-driven planning
Content & technology creation
Dedicated innovation hub

Customer Experience

Space planning & design
Need state modelling
Omni-channel journey map
Messaging optimisation

Human Experience

Data driven experiences
Powered by human insight
Post COVID-19 solutions
Omni-channel measurability

100 Strong. In London and proudly outside it.

Our high performing global, full service agency is internationally recognised for our quality execution, creative excellence and financial performance. From our UK offices in London and Eastbourne to our global presence in Shanghai and Abu Dhabi, our team is able to blend the finest strategic and creative thinking with first class production and storage facilities.

Benefit from our experience.

Driven by a culture that underpins our work ethic, we have the agility to adapt to change, the strategical know-how to understand why and the creative nuance to deliver remarkable experiences.

Internationally acclaimed & forward-thinking leadership team

Plus over 100 more talented individuals

Michael Gietzen

Managing Director

Michael, formally a chartered accountant, oversees Identity’s strategic vision whilst also overseeing the delivery of major high-profile events. He relishes all aspects of his role and often provides creative and strategic consultancy. He has worked on public and private contracts with a number of prestigious clients, including Google, The Foreign and Commonwealth Development Office, Get Ready for Brexit, Siemens, Dell and Apple.

Paul Fitzpatrick

Operations Director

Paul has many years of experience working in project strategy, logistics, operations and production. He is responsible for project delivery and is supported by an experienced management team, enabling him to focus on developing and driving the business forward. Previous project delivery experience includes global technology deployments, major retail environment re-brands, a variety of exhibitions and countless conferences. He has worked with major brands such as Apple, RBS, UK Government, Amazon and Formula E.

Janet Dodd

Director of Live Events

Janet offers over 25 years of experience delivering major high-profile events for global brands and HM Government, including the Foreign and Commonwealth Development Office, Department for Digital, Culture, Media and Sport and the Department for Transport. As Director of live events, Janet oversees the delivery of major events across the business and was proud to head up Identity’s delivery of the recent NATO Leaders’ Meeting.

Shéa Bennett

Head of Strategy

Shéa is a highly experienced holistic brand strategist with 15+ years of history and a proven track record in digital, live events, marketing and advertising. He has delivered innovative campaigns and immersive experiences for a plethora of brands across a number of verticals, including finance, defense, government, travel and tourism, energy, retail and licensing, fashion and cosmetics, entertainment, sports and esports.

James Shirley

Head of Production

James heads up Production and Digital delivery for Identity, ensuring we deliver to high standards and provide a solutions-focused methodology. Prior to joining Identity, James worked at Imagination where he spent 15 years delivering high profile and cutting-edge projects with brands such as Jaguar Land Rover, Aston Martin, Mazda, Rolls Royce Motor Cars and Vodafone, amongst many others.

Neil Mason

Executive Creative Director

Neil has spent most of his life creating immersive experiences for some of the world’s most valuable brands, generating original, compelling concepts and executing them with refined strategic, creative and digital direction. Neil works on fully integrated experiences across all touchpoints while helping to build extensive networks of industry talent, secure new business and manage client relationships with elevating creativity.

Simon Dunnell

Head of Major Events

Simon has over 25 years of experience in the events industry. He has worked on large-scale projects across a wide range of event sectors including public, music, sporting, corporate, product launch, exhibition and incentive events, for brands such as Shell, Microsoft, Apple, Tour de France, BBC, LOCOG, HMG, NATO, McLaren and Goldman Sachs. Simon has worked extensively across all continents and relishes the challenge of designing and delivering complicated projects in difficult locations.

Lindsay Neyjahr

Strategy Director

Lindsay has over 15 years of experience in the events industry, including extensive experience working across government departments, managing numerous complex campaigns, exhibitions and roadshows, as well as leading on multiple pitches. Excelling at strategic thinking and its application, Lindsay continuously enables successful delivery for clients, using her passion for understanding client needs, strategic planning and ultimately creating innovative experiences.

Phil Allen

Head of Digital Production

With 20 years of experience in digital, experiential and content production, married with his experience in digital and brand strategy, Phil prides himself in being able to conceive and deliver experiences for brands that are relevant, engaging and surprising. Phil always has an eye on new technologies and solutions to strengthen connections with audiences and has delivered experiences and events for notable brands such as Rolls-Royce Motor Cars, Jaguar Land Rover, Sky, Intel and Facebook.

Phillip Maggs

Senior Creative Technologist

Phil began his career by designing Special Effects for TV, Film and Live Music with notable projects including world tours for Katy Perry, Guns & Roses and The London 2012 Olympic Ceremony. Working with brands like Rolls Royce, Pepsi and Nike, Phil creates digital, interactive and technology-based immersive experiences. Working from initial technology strategy, research & development through to prototyping unique products, activations and tools, Phil encompasses the full spectrum of emerging and innovative technologies.

Steve Lee

Digital Strategist

Steve has over 12 years of experience in working alongside large global brands at a senior level, building and implementing highly successful marketing campaigns across a multitude of channels and client objectives. Steve has a passion for human experience and for communication across both, campaigns and client facing presentations.

Charlie Hepburn

Client Strategy Director

Charlie is an event, experience, engagement and communication expert with over 25 years of involvement in live events. As an innovation activist, Charlie has a powerful combination of strategic, creative, commercial and international exposure. With a strong background in strategy and planning, Charlie has a track record of creating impressive results alongside driving agency and client growth.

Sam Southon

Client Services Manager

Sam began his career in events whilst working for Goodwood, organising and delivering some of the largest Motorsport Events in the world, including Festival of Speed and Goodwood Revival. Since moving to Identity in 2018, Sam has managed some of the agency’s biggest clients, with his work gaining him industry recognition, listing Sam as one of the UK’s Top 30 event professionals under the age of 30.

Emma Morgan

Account Director

Emma has over 15 years of experience from a client-side and brand partnerships perspective. From high profile international symposiums to live sporting events, her background in the charity, higher education and private sector covers the entire events spectrum. Emma is driven by building strong client relationships and understanding audiences to deliver exceptional strategic event solutions.

Rebecca McCreath

Account Director

Becca has over 15 years of experience delivering complex large-scale live events, exhibitions and road shows. With marketing knowledge and an extensive client-side background of entire campaign management, complex build, brand management and event delivery both in the UK and Internationally, Becca excels in communication and strategy, delivering results by driving innovation.

Simon Hubbard

Account Director

Simon has 23 years of experience gained across both, operations and account management and sales within the events and travel industry. Simon has exceptional knowledge of the UK and international MICE market and has managed events from conception to completion. Simon is highly focused and always looking to exceed client expectations whilst providing strategic guidance for their events.

Our full service

Proudly independent, pioneering a fresh approach to events through the design of hybrid experiences. Blending 20 years of high-profile event expertise with contemporary user and customer experience skills to create uniquely human, truly immersive and remarkable experiences that put people first and unlock valuable audience connections.

Experience strategy

Informed by behavioural economics and brand-planning processes.

Audience insights
Granular segmentation
Data & analytics
User need-states
Journey mapping

Full service delivery

Project management and end-to-end experience design and build across both physical and digital platforms.

Exceptional project management
3D design & visualisation
Graphic design & artworking
Content production
Technical logistics
Fabrication

Concept development

Blending creative ideation with technological innovation.

Driven by design
Mapping & exploration
Visual direction
Creative technology
Prototyping

Experience measurability

Track experience effectiveness across channels and time.

Critical metrics and KPIs
Data capture & analytics
Digital dashboards
Hardware & software
Evaluation
Continuous improvement