Zoe Potter

Marketing Account Director

Zoe joins Identity as Marketing Account Director looking after key client accounts to ensure their needs are met to the highest quality, with excellent customer service and strategic direction.

She has a strong background in marketing and advertising having worked at a number of leading creative agencies including Brave in London and Havas Worldwide in Sydney, as well as a more recent client side role. Through over 8 years experience in the industry, she has gained a deep knowledge and understanding of how to build brands through multiple channels and disciplines including TV, radio, digital, social, out of home, digital out of home, direct marketing, sales promotion and partnership marketing. She has developed and implemented integrated campaigns for the likes of Panasonic, John Frieda, Ecover, Appletiser, Peugeot and Paypal amongst other brands.

Zoe is passionate about delivering marketing strategy and campaigns that deliver business objectives and results that are both on brand and on budget and not only meet but exceed expectations. Through demonstrating commercial awareness and an innovative approach to marketing she was recognised as a ‘rising star of tomorrow’ in the IPM ’30 under 30’ awards 2011.

Telephone: +44 (0) 1323 469111

zoe.border@identitygroup.co.uk