Identity were approached to devise both experiential ideas and design concepts for activities to complement NIG’s exhibition stands. A pre-event evening was hosted before the exhibition began, involving our expertise in branding and project management to create an unforgettable experience. On the night guests were greeted with NIG branded representatives who guided them through branded signage to party’s destination, where they were greeted with a fully branded venue bar, games and live band. To greet delegates on the mornings of the show, we devised and delivered an on-street pop-up juice bar.
ClientNIGEventBIBA 2016IndustryNational InsuranceLocationManchester, UK