Eurotunnel Le Shuttle Summer Uplift Campaign

Identity were approached by Eurotunnel as their creative partner to produce a campaign to boost bookings during the summer months. The out of home marketing channels for this campaign included train carriage posters, digital 6 sheets for shopping malls and press. The campaign was designed to inspire customers to travel with Eurotunnel to their summer holidays by highlighting the travel brand’s key USPs and stunning destinations that are within easy reach. As this was a campaign targeted at acquisition the creative also had to educate its audience on what the service provides and how.


ClientEurotunnel Le ShuttleIndustryTravelLocationUnited Kingdom