Alfa Romeo Roadshow

Identity were asked, at short notice, to pull together some concepts for the 2016 launch of the Alfa Romeo Giulia. The design brief was to create a stand that could be easily built overnight, with a plan to showcase it in a number of key retail outlets around the UK to ensure maximum exposure. Due to Alfa Romeo’s rich branding heritage, we put forward a design which reflected the value and depth of this heritage, while highlighting the cutting edge design and technology in the latest models.


ClientAlfa RomeoEventRoadshow Exhibition StandIndustryAutomotiveLocationUK