Augmented reality diverges from virtual reality by mixing a digitalised world with a real environment. A great example of this was the game that took the globe by storm in 2016: Pokémon Go.
Another is the use of Snapchat sponsored lenses and geo filters. These manipulate your appearance and surroundings from your phone’s camera, filling the screen with a fun and interactive image or video. Brands are quick to jump on these filters, which are adaptable to work in specific areas or for a certain timeframe.
Augmented reality is a fantastic way of mixing an alternative world with the real, provoking a unique and personal response from audiences, wherever they may be during your marketing campaign.
Social media platforms, such as Facebook, YouTube and Twitter’s Periscope have pushed live streaming into the mainstream. Through the camera on your phone, your company and consumers can live stream their experience while at your event. This is a fantastic tool for marketers and event planners, as it means you can include people from any location and encourage them to get involved with your campaign in real time.
Although you can implement a live stream anytime and anywhere, it is essential to promote it beforehand. Good examples of this would be on social media platforms and email newsletters leading up to and on the day of the event, and on information or communication boards at the event location. This will raise awareness and let viewers know in advance to watch your video.
Be sure as well to include your digital audience. Live streaming brings the event to them – but focusing it on your viewers online involves them on a personal level, communicating in real time. By mixing up your streaming content for a mixture of physical and digital audiences, it will increase engagement from both parties to your live stream and encourage (particularly your digital audience) to attend future events in person, for a fully inclusive experience.