SHÉA BENNETT

Head of Brand Experience

Shéa is a highly experienced holistic brand strategist with 15 years of history and a proven track record in marketing, digital and activations. Formerly head of digital at Identity, Shéa joined the firm in 2015 and has championed Identity’s path into the growing demand for immersive, strategically-led live event experiences that drive footfall, generate leads and deliver a superb return on investment.

In his role as head of brand experience, Shéa is tasked with furthering the growth of Identity’s proposition within this space, which includes apps, experiential and gamification, across their entire client portfolio, while also attracting new business.

A recognised authority within the space, Shéa has published two books and written thousands of articles about marketing, and his work has been featured in The New York Times, The Washington Post, The Telegraph, The Drum and on the BBC. A regular on the speaker circuit, Shea has given talks at International Confex, PLASA Show, the Event Production Show and others.

Telephone: +44 (0) 1323 469111

sb@identitygroup.co.uk