Identity’s Highlights From September 2017’s #BrightonSEO Conference

BrightonSEO is a staple event in our calendars every year at Identity. BrightonSEO is jam-packed full of interesting...

Client Servicing 101: How To Be A Great Account Manager

The role of an Account Manager can be varied to say the least. No two clients are the same and they all have different...

The Ultimate Guide To Using Hashtags At Your Next Event

As social media increasingly makes an impact in our everyday lives, the use of hashtags (#) plays a vital part in the...

The Identity Summer BBQ

On 25th August 2017, Identity held their annual Summer BBQ party at Eastbourne’s Saffrons Sports Grounds. The very hot...

An Introduction To Identity’s Account Management Team

At Identity, customer service is at the heart of everything we do. Our Account Management team play a key role when it...

10 Amazing Experiential Campaigns

Defined as the process of learning through experience, experiential campaigns can take shape in many different ways....

Voice Search Optimisation For #EventProfs: Are You Ready To Meet The Demand?

Thanks to the popularity of the iPhone, many of us have had Apple’s personal assistant Siri in our pockets for a good...

Hannah Skydives For You Raise Me Up

You Raise Me Up is a charity close to many people’s hearts in the local area. Based in Polegate, they provide much...

Getting Social With Your Events Marketing

Social Media has revolutionised businesses across all sectors, and the world of events is no exception. Studies have...

How To Successfully Manage Your Exhibition Stand

Whether you’re attending a large, professionally-organised show, or a small local event, careful planning and training...

How to Effectively Communicate your Brand Overseas

Expanding your business abroad is one of the most challenging, yet rewarding efforts a business owner may ever do. It...

Identity Digital Marketing Event May 2017

Following on from the success of our first digital evening in January, Identity held its second digital event on Friday...

The Rise Of The Virtual Reality Landscape

In our current overcrowded market, it is becoming increasingly challenging to fight for individual’s attention,...

How To Use Digital To Promote Your Conference

Conferences are an effective way to establish and build your company’s presence. By hosting a well-attended and...

Why Snapchat Should Be Part Of Your Business Plan

Snapchat is one of the fastest growing social platforms in the digital world, with over 166 million active daily users. ...

What Brand Colours Say About Your Business

For any business or brand, recognising the influence of a pantone is essential to understanding what you’re attempting...

The Latest Technology Trends in Experiential Marketing

Experiential marketing can be simply defined as learning through experience. It is a powerful marketing tool which...

6 Reasons Why Every Small Business Should Be Using Facebook

Facebook is the world’s leading social network with 1.86 billion people now using the platform, which is a 17 percent...

What Makes Good Video Content?

Video content has become a huge marketing trend over the last few years. Although YouTube remains the biggest video...

The Identity HQ £250K Office Expansion

Towards the end of 2016, Identity began a £250,000 expansion on their offices in Pevensey and Westham, East Sussex....

How To Get Your Employees Excited About Your Conference

Internal conferences are an essential part of any business. They can positively maintain an active and thriving...

And The Winner Is…

For the second year in a row, Identity returned to International Confex - the leading event for national and...

How To Maximise ROI From Your Exhibition Stand

Exhibitions often require time and money to see an effective return. So how can you maximise your ROI and justify...

Taking Part In This Year’s The Eventice

Taking part in this year’s The Eventice was a great experience. Myself, Operations Director Paul Fitzpatrick and...

The 7 Most Effective Ways To Generate Leads At Your Next Exhibition

Exhibitions can be a fantastic way of generating new leads and gaining exposure for your business. After you have spent...

Confex 2017

This year, Identity returned to International Confex which took place at Olympia, London over the space of two days....

The 2017 Eventice Winner

Founded by Liz Sinclair, Director of esp recruitment, The Eventice has been running since 2011 in London and has since...

Identity & Brightstone Middle East Launch Historic UAE Partnership

From premises based in Abu Dhabi, Identity will be working across the GCC to further their existing client and supply...

Fresh Ideas On Generating Footfall To Your Stand At An Exhibition

Exhibitions are a fantastic way to attract potential clients to your business and create an impact on your target...

Identity Digital Marketing Event: Are You Digital Ready For 2017?

Identity held its first Digital Marketing Event on Thursday 26th January at The View Hotel, Eastbourne.

The #EventProfs Guide To Digital Marketing In 2017

2016 saw the rise of virtual reality, live streaming and more integrated communications within the events space. Now...

The Eventice

Identity Group has been chosen to support the 2017 Eventice. This is an opportunity for a UK graduate to start a career...

The Benefits Of Business Partnerships

Running a successful business is reliant on many different factors one being business partnerships. Any business of a...

Identity’s Exhibition Industry Predictions For 2017

In this article, Identity shares its thoughts on what 2017 will hold in store for the exhibition industry. There isn’t...

Identity’s Digital Marketing Predictions For 2017

What should businesses expect from digital marketing in 2017? Brands that embrace mobile first will dominate, as will...

Don’t Be Afraid To Rebrand

Rebranding can understandably feel like a very daunting task to any business, particularly if elements such as your...

How To Be A LinkedIn Rockstar

LinkedIn has 450 million users worldwide, with 20 million people actively using the platform in the United Kingdom....

How To Stay Accountable In A Busy Business Environment

It’s easy to lose focus when times get hectic. Identity are always looking towards progression be it with our client...

Gamifying Your Exhibit: Fun Experiential Marketing

If you are a regular visitor to exhibition halls during live show periods it can sometimes be a relatively monotonous...

Spotlight on: Operations Director

Identity is an extremely fast-paced business with rarely a moment’s peace – which is exactly how we prefer it. This...

What Is Content Marketing?

Content marketing is a strategic marketing approach that is focused on the creation and distribution of relevant,...

5 Reasons Why Digital Is Essential For Events Marketing

Digital marketing has revolutionised almost every type of business in almost every sector, and the world of events is no...

The Importance of Work Life Balance

Work life balance is absolutely essential in order to lead a fulfilled and happy life. However, it can often be...

How To Make An Impact On Your Target Audience At Events

The very event you attend to your exhibition stand design will all play a part in targeting your key audience.

How To Fill Your Stand Cheaply And Effectively

Every year, Identity works on hundreds of exhibition stands with each of them producing individual challenges. However,...

My Top 10 Leadership Quotes

There isn’t one particular way to be a good leader but there are some great approaches to help you become one. Being a...

Staff In The Spotlight

Meet the newest and youngest member of our Project's team. Our Project Managers are responsible for the day to day...

My First 7 Jobs

Every managing director, business owner and head of department has a story behind how they got to where they are today....

Identity And Bauder At Ecobuild 2016

Identity have built exhibition stands for Bauder for the past three years. Their 2016 event stage was the biggest and...

Live Streaming: The Future Of Events Marketing

Online, real-time streaming can be a great way of marketing any event. By live streaming your event or parts of your...

The Importance Of Teamwork

Teamwork is essential to success and growth. As much as some people like to think they can do it all on their own, the...

Virtual Reality: A New WOW Factor For Experiential Marketing

Virtual and augmented reality tech has catapulted ahead of what we once only dreamed was possible, and it’s happening...

How To Use Email To Maximise Your Post-Event Marketing

Five handy tips to how you can use email to improve your follow-up process and sales conversion rates after an event.

How To Use Digital To Maximise Your Event

Have you thought about how you can utilise social media and other digital platforms to enhance and promote your event?...

My Top 10 Perseverance Quotes

Managing an ever evolving business is a daily challenge. The word ‘perseverance’ is definitely one in which I have...

What Is The Secret To Good Business?

Identity specialises in the manufacture and implementation of corporate branding with over 30 years’ experience in the...

Why Your Business (Still) Needs An Email Newsletter

Social media? Nope. Facebook and Twitter are fantastic for raising awareness of your business, building an audience and...

Appointment of Creative Director

Identity are delighted to announce the successful appointment of Nick Heath as their Creative Director.

Thomas Sanderson Win 3 Star Tradestand Award

With 165,000 visitors due to attend the RHS Chelsea Flower Show, this event provides a valuable chance for Thomas...

The 7 Benefits Of Working With A European Exhibition Stand Design & Build Company

We are often approached by international companies that are exhibiting across Europe who enquire if there are benefits...

VIDEO: Beyond The Exhibition – How To Build Buzz With Social Media (Part 3/3)

Part three on tips on using social media to build buzz during your exhibition from Shéa Bennett, Head of Digital...

8 Tips To Make Your Next Exhibition A Success

If your stand looks like you’ve penny-pinched and thrown it together at the last minute, what does that say about how...

5 Incredible Experiential Marketing Campaigns

Experiential Marketing is an excellent way to get closer to the consumer, immersing them in a fun, engaging and...

VIDEO: Beyond The Exhibition – How To Build Buzz With Social Media (Part 2/3)

Part two on tips on using social media to build buzz during your exhibition from Shéa Bennett, Head of Digital...

‘Pedal Power’ Hits The Exhibition Industry

Mark Cavendish, Chris Hoy, Bradley Wiggins, Victoria Pendleton and other power houses of the cycling world have brought...

VIDEO: Beyond The Exhibition – How To Build Buzz With Social Media (Part 1/3)

Part one on tips using social media to build buzz during your exhibition from Shéa Bennett, Head of Digital Marketing...

3 Ways To Use Competitors To Grow Your Business On Twitter

If you’re actively using Twitter to market your business, one very powerful way to grow your followers and drive...

Inexpensive And Effective Ways To Rebrand Your Exhibition Stand

If you are looking to make your marketing budget go further (and let’s face it, who isn’t?), at some point in the...

Be Our VIP Guest At International Confex!

Win an exclusive Exhibitors Travel Pack when you meet with Identity at International Confex 2016. Grab your VIP Pass...

Identity’s Guide to Organising an Event: Post-Show Marketing

Studies have shown that as many as 75% of trade show leads are never contacted. To make sure that doesn’t happen,...

Identity’s Guide to Organising an Event: Incorporating Digital into your Day

From video walls, to touch screen tables and social media photo booths, there’s plenty of ways to incorporate digital...

Making The Most Of Your Space – How to Make A Big Impression In A Small Space

Looking to make a big impression but only have a small exhibition space? Check out our top tips for making the most of...

Why You Must Install Social Media Meta Tags On Your Business Website

Social media meta tags are small snippets of HTML that you place on your website that tell platforms such as Facebook...

Identity’s Top 9 Events Predictions For 2016

Exhibiting at a trade show has many benefits for your business. It gives you a great platform for meeting new customers,...

10 Digital Marketing Predictions for 2016

What can brands expect from digital marketing in 2016? While some platforms will go from strength-to-strength, others...

Christmas Jumpers Day

All the team at Identity got in the festive spirit on Christmas Jumper day on the 18th December to help raise funds for...

Beyond the Exhibition: How to Build Buzz with Social Media Event Marketing

Social media now plays a key role in how people experience events of all sizes across every industry – before, during...

Eastbourne Foodbank

As the jingle bells started to become a little easier to hear as we counted down to Christmas, Identity wished to give a...

Have You Mastered The ABCs of Email Marketing?

When it comes to email, most people you know probably fall into one of two groups.

Nectar Awards Finalist

Identity are excited to announce that Managing Director Michael Gietzen has been selected as one of the finalists for...

5 (Easy) Ways To Boost Engagement On Your Facebook Page

Facebook defines organic reach as how many people you can reach for free on Facebook by posting to your Page.

Bexhill Carnival 2015

The Bexhill Carnival took place on a beautiful Saturday in July and working closely with the team at Hastings Direct,...

Identity Innovation Day

Identity were proud to host tInnovation Day at their newly refurbished and expanded premises Eastbourne. The summer of...

Anglian at Hampton Court Flower Show

A stand designed and built by the team at Identity has won the highest recognition possible from the RHS at the Hampton...

Charity Bike Rides

In October 2003, GOSH were there for his daughter Madeleine when she was diagnosed with Wilms Tumour (Kidney Cancer)....

Eastbourne Half Marathon

Every year, the Identity Team gather on the Seafront in Eastbourne and provide the runners with water and sweets to help...