Identity was a proud sponsor of The 2017 Drum UK Event Awards, which took place at the Marriott Hotel in London on Tuesday 5th December.

The evening was attended by more than 300 events professionals, each of whom was eager to see who would take home one of the coveted trophies.

After a delicious three-course meal and a hilarious set from comedian Tom Ward, the serious business of the evening began.

This year’s awards put a greater focus on the experiential element of the event marketing world, and in our position as sponsor Identity Managing Director Michael Gietzen presented four awards, including:

B2B Experiential Brand Campaign/Event Of The Year
Won by Jack Morton Worldwide for Konica Minolta

B2C Experiential Brand Campaign/Event of the Year
Won by Synergy for Bose

Experiential Brand Activation at a festival or large-scale event of the Year
Won by M&C Saatchi Sport & Entertainment for Samsung

Brand Activation with Invited Audience of the Year
Won by drp group for Triumph Motorcycles

See a complete list of winners and nominees.

This was a superb evening which the Identity team thoroughly enjoyed. Congratulations to all of the winners and we look forward to coming back next year.