Rebranding can understandably feel like a very daunting task to any business, particularly if elements such as your company logo and colour palette have been with you for many years. They can feel like part of you, and the thought of starting from scratch can lead to many sleepless nights.

However, sometimes a rebrand is exactly what your business needs to move forward.

A rebrand is a decision which should always be made with careful consideration and never simply “for the sake of it” – it’s imperative that you identify the “why” and the “what” before moving ahead – but once you have decided that it is the path you want to take it is essential that you embrace the change with confidence.

Here are six reasons why you shouldn’t be afraid of rebranding:

1. It Gives You A Second Chance To Make A First Impression
A rebrand gives you an opportunity to alter your audience’s first impression of your brand. This is a chance for you to reposition yourselves in the market and generate some new connotations for your business.

2. Put A New Lease Of Life On An Older Business
Rebranding can generate fresh excitement and buzz around your business. You can hold store or business re-openings alongside incentives and special discounts to celebrate the new you. With good planning, a rebrand can be a very effective way to get your community excited about the big reveal.

3. Marketing Opportunities
You can build a lot of hype and excitement around a rebrand which can work as a marketing strategy for your business. A new look is a fantastic chance to remind your audience of what you do and why.

4. Attract New Customers (And Reconnect With Older Ones)
You may find with research that a rebrand could reach a new audience of customers or clients and create new interest in your business. Moreover, it gives you the opportunity to reach out to older clients and prospects with something new to say that could reopen doors and generate fresh enthusiasm for your products and services.

5. Beat The New Market Competition
Market situations can change very quickly in some sectors and may leave your company under threat. By rebranding you can successfully reinvent yourself to suit the new market requirements and stay ahead of the competition.

6. Become International
With success comes expansion and with expansion comes new audiences, possibly even internationally. If your business is expanding overseas your branding is going to require rethinking. You’ll need to think about how your current branding will be perceived in the countries you are entering and how you want to position yourself. Another consideration to take is whether there are other established businesses in the countries you are targeting with the same name as yours, you won’t want to go head to head with these so a rebrand will be necessary.

Conclusion
If you are even in the very early stages of thinking about a rebrand that likely means that you feel that your existing branding is at least somewhat out of date. While it may have been perfect when you first launched the business, perhaps it doesn’t best represent the company today. Or maybe it just isn’t performing for you as well as you would have liked.

If any of these ring true then a rebrand is definitely a sensible idea as those underlying issues with your branding will only become more and more of a hindrance in the future. Identity are experts at branding and we would be happy to guide you through this process with plenty of creative input to generate confidence in the look and feel of your business. Contact us today to book an initial consultation.

Michael Gietzen
Michael is Identity’s Managing Director, a role he earned due to his exceptional leadership skills and keen attention to detail.
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