Highlights From The 2017 Event Awards

Identity took great pleasure in sponsoring the 2017 Event Awards, which took...


What Is Augmented Reality and How is it Changing The Events Industry?

The term augmented reality or AR has been used around various business sectors,...


Getting Social With Your Events Marketing

Social Media has revolutionised businesses across all sectors, and the world of...


How to Effectively Communicate your Brand Overseas

Expanding your business abroad is one of the most challenging, yet rewarding...


The Rise Of The Virtual Reality Landscape

In our current overcrowded market, it is becoming increasingly challenging to...


What Brand Colours Say About Your Business

For any business or brand, recognising the influence of a pantone is essential...


What Makes Good Video Content?

Video content has become a huge marketing trend over the last few years....


Taking Part In This Year’s The Eventice

Taking part in this year’s The Eventice was a great experience. Myself,...


Fresh Ideas On Generating Footfall To Your Stand At An Exhibition

Exhibitions are a fantastic way to attract potential clients to your business...


The Benefits Of Business Partnerships

Running a successful business is reliant on many different factors one being...