The Ultimate Guide To Using Hashtags At Your Next Event

As social media increasingly makes an impact in our everyday lives, the use of...


10 Amazing Experiential Campaigns

Defined as the process of learning through experience, experiential campaigns...


Getting Social With Your Events Marketing

Social Media has revolutionised businesses across all sectors, and the world of...


How To Get Your Employees Excited About Your Conference

Internal conferences are an essential part of any business. They can positively...


How To Maximise ROI From Your Exhibition Stand

Exhibitions often require time and money to see an effective return. So how can...


The 7 Most Effective Ways To Generate Leads At Your Next Exhibition

Exhibitions can be a fantastic way of generating new leads and gaining exposure...


Fresh Ideas On Generating Footfall To Your Stand At An Exhibition

Exhibitions are a fantastic way to attract potential clients to your business...


The #EventProfs Guide To Digital Marketing In 2017

2016 saw the rise of virtual reality, live streaming and more integrated...


The Eventice

Identity Group has been chosen to support the 2017 Eventice. This is an...


5 Reasons Why Digital Is Essential For Events Marketing

Digital marketing has revolutionised almost every type of business in almost...