Mubadala: The sustainable future forest
Identity has a team of professionals with stellar sustainability credentials who are capable and confident in working to define recommendations…
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Category Archive: Live Events
Creative innovations for events – beyond tech
In this blog, Creative Services Director, Robert Andersen, explores what creative innovation for events means to Identity. The subject of…
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The importance of creativity in corporate events
We’ve all been to a corporate function that feels dry, repetitive and garners very little engagement from attendees. In the…
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The aesthetics of immersive event design
In a world saturated with events, the key to standing out lies in pushing boundaries, creating a purposeful vision and…
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The Unseen Benefits of Technology in Event Planning
Technology doesn’t always need to take centre stage at an event. Sometimes, it’s working quietly away in the background to…
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How to measure your event’s carbon footprint
We all have a responsibility to take immediate action to reduce the amount of greenhouse gas emissions produced by events….
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Behind the scenes: A Right Royal Event
An event that sparked a media frenzy! While excited spectators travelled from far and wide, we worked behind the scenes…
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Securing Our Spaces: Martyn’s Law and the Future of Event Safety
The creation of Martyn’s Law can be traced back to a heartfelt campaign led by Figen Murray, the mother of…
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Goodbye 2022, Hello 2023!
Wow! Argentina wins the World Cup. That final – possibly the greatest showpiece of the tournament. An extravaganza of footballing…
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Counting the cost: price hikes in the events sector
This Halloween we don’t need to worry about witches or ghosts, but the rising costs of operations will certainly attract…
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The Micebook Agency Leaders Forum
In early December I was l invited to attend Micebook’s Agency Leaders forum taking place in Belfast, Northern Ireland. The…
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COP26 – That’s a wrap!
COP26 may be over, but for Identity, it’s not quite ‘done and dusted’ and team will be on site for…
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Counting down to COP
Less than a week to go! COP26, Glasgow, 31st October – 12th November – the final furlong is in sight….
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Let’s talk about the big D
There’s a beefy statistic that’s been touted around the events industry for as long as I can remember, which goes…
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Five sustainability lessons and achievements from G7
G7 was an event played out under a global spotlight – with key world leaders as guests, President Biden’s first…
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