What Is The Future Of Out Of Home (OOH) & Digital Out Of Home (DOOH) Advertising?

Out of Home (OOH) is defined as advertising that reaches people outside of their...


What Is Augmented Reality and How is it Changing The Events Industry?

The term augmented reality or AR has been used around various business sectors,...


10 Amazing Experiential Campaigns

Defined as the process of learning through experience, experiential campaigns...


The Rise Of The Virtual Reality Landscape

In our current overcrowded market, it is becoming increasingly challenging to...


The Latest Technology Trends in Experiential Marketing

Experiential marketing can be simply defined as learning through experience. It...


Identity’s Exhibition Industry Predictions For 2017

In this article, Identity shares its thoughts on what 2017 will hold in store...


Gamifying Your Exhibit: Fun Experiential Marketing

If you are a regular visitor to exhibition halls during live show periods it can...


Virtual Reality: A New WOW Factor For Experiential Marketing

Virtual and augmented reality tech has catapulted ahead of what we once only...


5 Incredible Experiential Marketing Campaigns

Experiential Marketing is an excellent way to get closer to the consumer,...


Identity Innovation Day

Identity were proud to host tInnovation Day at their newly refurbished and...